Web Design - Terms1

Branding

Give your brand a shot of real-world emotion. Create a brand that's built on a set of shared values and consumer empathy.

Your brand is the beating heart of your business; its values are the values of your audience. Recognising and developing the affinity between brand and customer is what we do best. We dig deep; we look for meaning and emotional resonances; we create a personality with which your customers can identify.

Branding and sub-branding are part art, part science. The process blends the mechanics of market research, testing and focus groups with the inspiration of everyday life. The result is not an invention of boardroom or design studio, but a brand that's rooted in the hopes and fears of consumers.

And when we've pinned that brand essence down, we express it in a set of clear brand guidelines and a brand toolkit that will keep others as firmly on brand as we are.

We call ourselves multidisciplinary because that's the only way to deal with a world in which everything is connected. It wouldn't make sense to work on your web presence if we didn't understand your brand, or design your point-of-sale materials without a grasp of the marketing strategy behind them.

So we take a broad view of your business before we tackle the specifics. Our clients like that. They know that if we suggest a design or marketing solution, it will add to the value of their entire business.

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Web Design - Terms1


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